THE ULTIMATE GUIDE TO USER GENERATED CONTENT

1.8 Billion photos are being shared per day in 2014. Olapic’s whitepaper places this user-generated content explosion in context. We filled it with valuable insights from our experience with more than 240+ global brands & retailers and included strategic guidance for companies looking to lead in the user-generated content marketing revolution.

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In This Whitepaper You’ll Learn:

  • How customer photos are the most authentic, compelling, and abundant brand assets available today
  • A look at how user genereated photos are impacting conversion rates (hint: it’s by a lot!)
  • The consumer trust factor of studio vs. customer photography
  • Tips for placement, shoppability, & promotion of customer photos on your site
  • Case studies from innovative brands such as New Balance & Alex and Ani about creating differentiated and engaging visual commerce experiences