Apr 02 2019
As an official partner, Olapic will drive customer engagement and conversion by putting user-generated and influencer content closer to the point of purchase
April 2, 2019 – Olapic Inc., a Monotype company, has been selected by Walmart, the world’s largest retailer, to help suppliers collect, curate and activate user-generated and influencer content for its Connected Content Partner Program. Syndicating visual content offers Walmart partners and suppliers a simple way to drive additional value from their brand assets by engaging audiences at all points of purchase, and providing a more cohesive content experience across both brand and retailer shopping channels.
“The Connected Content Partner Program, officially launched in January, is gaining traction with organizations worldwide as we bring together retailers, suppliers and content to develop their syndication strategies,” said Frank Ogura, Staff Product Manager at Walmart. The Walmart CCP Program was formed to help global suppliers enhance content creation and delivery, reducing a key source of friction in its digital commerce strategy. Olapic will make it easier for Walmart suppliers to navigate the product content syndication process faster and more efficiently.
“Olapic is proud to join Walmart’s Connected Content Partner Program, to deepen our relationship with the largest retailer and share our vast content expertise with its leading brands around the world,” said Jennifer Bakunas, General Manager of Olapic. “We are focused on delivering immediate value with a content syndication strategy that enhances the customer experience by telling a consistent brand story wherever consumers are shopping.”