From pioneering the first visual earned content platform to creating unique, brand-relevant content formats for use across all consumer touchpoints, Olapic helps drive brand engagement and performance, at scale, for hundreds of the world’s top brands.
Unilever, AllSaints, Omni Hotels & Resorts, L’Oréal, JetBlue, Knoll, Timberland and many others use Olapic’s unique capabilities.
Olapic uses AI and machine learning to optimize your brand’s visual marketing efforts. Our advanced algorithms, Photosafe and Photorank, automatically remove off-brand and inappropriate material while predicting content performance — allowing your team to achieve campaign goals more effectively than ever before.
Hundreds of forward-thinking brands across retail, apparel, beauty, fashion, travel, jewelry, food & beverage, automotive, and many more put their trust in Olapic to maximize their visual marketing efforts and enhance performance. As a result, we are able to aggregate an enormous volume of behavioral and performance data to help brands set more intelligent goals, and to uncover trends that inform ongoing strategy.
ONGOING PRODUCT DEVELOPMENT
We are constantly developing features and products to stay ahead of industry trends and consumer demands. We’ve evolved our earned content platform with a focus on the unique challenges of enterprise organizations. We’ve combined the human capacity to select truly on-brand content with the scientific accuracy only enabled through data and technology. We’ve transformed static images into beautiful animations for use across digital channels with our scalable video solution, Content in Motion (CiM). We’ve enabled brands to succeed with distributed commerce across a range of platforms including Pinterest Shop the Look, Instagram shopping, and more. Our team continues to innovate ahead of the evolving changes of consumers.
We recognize the challenges that enterprise-level brands face in managing and deploying high-quality, personalized content at scale. At Olapic, our services help brands optimize efficiency and performance, including:
- Moderation Services: Our team of expert moderators will combine industry best practices and specific brand guidelines to surface the content with the highest likelihood to perform
- Strategic Services: Our category experts will share insights and trends to help guide long-term visual marketing strategies
Olapic is a double-badged partner of Facebook and Instagram, as well as a badged Pinterest Marketing Partner. We also integrate with industry-leading technology partners across the entire marketing ecosystem to help customers activate visual content effectively.