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Aritzia Launches Its #FallForUs Social Media Campaign

Aritzia is the latest company courting selfie-obsessed Millennials with its new #FallForUs campaign that will be rolled out on Instagram this week. To kick off the conversation, the popular Canadian retailer—which has been building up its presence in the U.S.—tapped more than 150 cool girls to style and share their favorite pieces (through Olapic, all looks will become instantly shoppable) from the brand’s Fall collection, hitting stores now.

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