Marketers think they own the brand. They don’t. Consumers own the brand Tags authenticity Marketers think they own the brand. They don’t. Consumers own the brand
How the rise of user-generated content changes marketing Tags earned content How the rise of user-generated content changes marketing
Fashion brand AllSaints uses Instagram as a sales channel Tags e-commerce Fashion brand AllSaints uses Instagram as a sales channel
Luxury Hotels Are Missing an Opportunity With User-Generated Content Tags Conrad Luxury Hotels Are Missing an Opportunity With User-Generated Content
West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads: return on spend is better than than normal Tags advertising West Elm Is Lifting Sales by Using Customers’ Instagram Photos in Facebook Carousel Ads: return on spend is better than than normal
Three digital innovations from the Oasis website replatform Tags Demandware Three digital innovations from the Oasis website replatform
Email Provider Bluecore, UGC Platform Olapic Team Up To Use Consumers’ Photos in Marketing Emails Tags Bluecore Email Provider Bluecore, UGC Platform Olapic Team Up To Use Consumers’ Photos in Marketing Emails
This NYC Startup Addresses The Most Basic Aspect of This and You’re Probably Doing it Wrong Tags consumer-generated This NYC Startup Addresses The Most Basic Aspect of This and You’re Probably Doing it Wrong
Five ways to incorporate social shopping into your digital marketing strategy Tags buy buttons Five ways to incorporate social shopping into your digital marketing strategy
Olapic chief: Success stories like Buddy Media’s light the way in N.Y.C. Tags authentic marketing Olapic chief: Success stories like Buddy Media’s light the way in N.Y.C.
Olapic Acquires Piqora To Strengthen Support For Pinterest Campaigns Tags Instagram Olapic Acquires Piqora To Strengthen Support For Pinterest Campaigns
Marketing Startup Olapic Acquires Pinterest-Focused Piqora Tags authentic content Marketing Startup Olapic Acquires Pinterest-Focused Piqora
[One to One Monaco 2016] Olapic : Tout miser sur l’image Tags authentic content [One to One Monaco 2016] Olapic : Tout miser sur l’image
