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Beyond the Borders of Brick-and-Mortar: 4 Tips to Leverage Social Media as the New Storefront

Originally published on Total Retail

It’s time for retailers and brands to consider their social presence as the new storefront, according to Olapic’s Pau Sabria. Consumers are already accessing social media platforms dozens of times a day, and with a growing number of ecommerce offerings available within them, brands are able to offer a heightened level of convenience, connectivity personalization and quality of experience.

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