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BMW Stages Drift Mob to Dazzle Bystanders, Global Fans

German automaker BMW is showcasing expert driving skills in the M235i model as part of its far-reaching BMW Stories campaign. The brand released multiple videos showing the actual performance on a closed-off traffic circle and then delved into the background of the event. BMW Stories benefits from the brand’s active participation, as it keeps the content fresh and inserts professional work alongside fan stories.

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