Cannes Lions 2017

Can you Manufacture Authenticity?

Products may be manufactured, but can a brand manufacture a relationship with its audience? Join Mars, Facebook, AMV BBDO and Olapic as we explore this concept and share strategies for creating authentic brand experiences.


Michelle Oliver

VP of Marketing
Mars Chocolate

Bridget Angear

Joint Chief Strategy Officer

pp Ed Couchman

Head of Agency Partnerships

pp Jose De Cabo



Panelists Will Discuss How To:

  • Empower and encourage authentic audience moments
  • Build consistent brand messaging for the ever-evolving social media landscape
  • Create a purposeful brand identity grounded in audience interaction
  • Balance brand identity and consumer expectations

When: Tuesday 20th June 3:30PM – 4:30PM CEST
Where: Campaign Cabana (opposite the Palais des Festivals)

PR Week Happy Hour to follow panel discussion. All registrants are invited to attend.

Win Prizes: You will also have a chance to win prizes throughout the week, including a Polaroid Socialmatic, when you drop in your business card at the Campaign cabana and post a photo hashtagged with #Monotype & #Olapic.



In partnership with:

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