Discover how this fashion forward brand captured visual conversations and increased its revenue
Nasty Gal wanted to create a community where fashion-forward and free-thinking girls can showcase their style. The main objective was to take all of that offline attitude and spirit and serve it an online model that would drive engagement and increase conversion rates.
Create a gallery space that allows users to upload photos with Nasty Gal merchandise. Then, use these pictures to rollout a complete eCommerce implementation.
With the power of "The Click" gallery and product specific photo-reviews, customers no longer need to leave the site to seek social validation.
(Olapic olaMetrics, October 2012 to June 2013)
"Instagram has enabled Nasty Gal to engage our followers in an even deeper conversation... from showing clothing in a different way to highlighting our company culture." Full Story.