Discover how this fashion forward brand captured visual conversations and increased its revenue


Nasty Gal wanted to create a community where fashion-forward and free-thinking girls can showcase their style. The main objective was to take all of that offline attitude and spirit and serve it an online model that would drive engagement and increase conversion rates.


Create a gallery space that allows users to upload photos with Nasty Gal merchandise. Then, use these pictures to rollout a complete eCommerce implementation.

  • Display #nastygal with calls to action that persuade users to upload photos containing products.
  • Launch "The Click" gallery to showcase all user generated photos.
  • Make all photos shoppable by placing the "Shop This Look" button, which relays back to a product specific page.
  • Use a broad analytics dashboard to measure results and move forward accordingly.


With the power of "The Click" gallery and product specific photo-reviews, customers no longer need to leave the site to seek social validation.

  • 5% Increase in Overall Conversion.
  • Visitors converted 2-3 times higher after interacting with the olaWidget and olaGallery.
  • Over 71,000 Instagram photos received through hashtag #nastygal.

(Olapic olaMetrics, October 2012 to June 2013)

"Instagram has enabled Nasty Gal to engage our followers in an even deeper conversation... from showing clothing in a different way to highlighting our company culture." Full Story.

Sophia Amoruso Nasty Gal CEO and Founder