Discover how this quirky, artist-friendly t-shirt company built a highly engaging community.


As the leading crowdsourced t-shirt company, using customer inspired photos was natural for Threadless. By using Olapic's platform, Threadless can quickly and effectively manage visual content from their 2.5 million member community. In order to maximize engagement and showcase content, "Threadpics" was created after implementing an olaGallery. Threadless also brought customer images onto their product pages by utilizing the olaWidget© to breath "life" to the page and deepen their connection to the community..


  • Over 4,500 photos collected via social media and direct upload
  • Over 87,000 unique visitors
  • 7X higher conversion rate*

Olapic olaMetrics, 60 days post implementation.

*For visitors that engage with consumer photos.


"Working with Olapic has been super smooth and the results so far have been fantastic. Integrating was as easy as customizing a Tumblr theme and it's such an eye-opener seeing all of our customer's faces!"

Jake Nickell Founder & CEO