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Content marketing in luxury – Luxury Memo special report

Originally published on Luxury Daily

Luxury consumers are discerning and need something extra to earn their business. Research shows that more than half of social media users find UGC, one of the leading trends in content marketing, to be more trustworthy and authentic than brand images. Bill Connolly, director of content for Monotype, weighs in on content marketing in the luxury vertical.

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