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Email Provider Bluecore, UGC Platform Olapic Team Up To Use Consumers’ Photos in Marketing Emails

The collaboration points to the growing incorporation of user content into more marketing channels.

Email marketing took another step toward becoming an outlet for user-generated content (UGC) this week, as personalized email provider Bluecore and UGC collection and management platform Olapic announced they were teaming up.

Olapic Senior Director for Partner Marketing Meryl Serouya described a typical use case. A user visiting the website of Bluecore client Living Spaces, for instance, might look at a particular product page about an armchair…

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