L’Oréal & Olapic Breakfast Workshop

How to use earned content to disrupt the beauty industry

Join us to uncover some of the most successful user-generated content initiatives from L’Oréal and discover how leveraging consumer images can help beauty brands attract, engage and turn customers into long term ambassadors.

Venue: L’Oréal offices, room TBC


  • 8.45am: Welcome and coffee
  • 9am: Introduction with Nick Buckley, Group Digital Director, UKI, L’Oréal and Luca Benini, SVP GM EMEA, Olapic
  • 9.10am – 9.50am: Use cases : How L’Oréal brands are leveraging earned content
  • 9.50am – 10.45am: Team Workshop : Earned content in practise
  • 10.45am -11am : Take aways and closing

Breakfast will be available throughout the event. Please confirm your registration below. We’re looking forward to seeing you at our workshop.


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