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How an engaging retail experience can make your brand famous

Added Value and Olapic have teamed up to uncover what triggers consumers to share a brand’s retail experience on social media and subsequently what brands can do in their retail environment to effectively drive user-generated content. To achieve this, we conducted an in-depth analysis of six global brands and the earned content being created around their in-store experience.

Join us at the Sea Containers for a breakfast session where we will delve into user-generated content featuring Zara, Nike, Diesel and more brands’  in-store experiences, to discover how to win in this space.


  • Date: 16th May, 8.30am – 10.30am
  • Location: 12th floor, Sea Containers House, 18 Upper Ground, London SE1 9PD

Join us to understand:

  • Key insights into what consumers are choosing to share whilst they shop
  • What makes a retail experience that consumers want to share
  • Ways to win through the in-store experience including case examples of these approaches in practice