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Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Originally published in Adweek

Adding the extensive variety of products provided by the Home Depot has allowed the Pinterest’s Shop the Look tool to become mutually beneficial for both companies. Consumers are able to use the visual discovery feature to visualize and purchase the home products they desire and now with the help of Olapic, Pinterest has enabled U.S. shoppers to shop from brands such as Target, Macy’s, Neiman Marcus, and more.

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