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How to Drive Customer Engagement With Practical, Seamless Design Elements

Originally published on MarTech Advisor

Successful brands put foundational design elements in place that encourage customers to work with them in a surprising or emotionally engaging way, further nurturing a deeper relationship. Brett Zucker, CMO at Monotype, outlines three steps to creating this “frictionless brand,” which not only improves consumer engagement, but creates deeper emotional connections.

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