Sep 26 2019
Originally published on TechCrunch
Today’s consumer rejects traditional advertising in favor of transparent and personalized communications. Driven by this growing emphasis on brand sincerity, brands are increasingly leveraging UGC in their marketing and e-commerce strategies. Monotype’s CMO, Brett Zucker, shares best practices on how to harness the power of UGC in today’s privacy-focused landscape while executing legal, sincere and effective communication across social media channels.