Skip links

Influencer Marketing cuts through noise and drives Sales for Brands

Originally published on ZDNet

Olapic’s Psychology of Following report shows that more than 31 percent of consumers made a purchase because of an influencer’s post. Although these people aren’t generally celebrities, influencers on social media platforms are directly responsible for some of the purchases made by consumers.

Did you miss our latest webinar on leveraging employee advocacy to drive engagement and sales?Watch now!