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Influencer marketing – Luxury Memo special report

Originally published on Luxury Daily

While many luxury brands have adopted influencer marketing strategies, it’s not always easy to connect partnerships into conversions. A report from Olapic proves the commercial potential of these content collaborations, showing that 31 percent of consumers have bought a product or service because an influencer posted about it. However, brands must be authentic, transparent and responsive towards customers in order for these partnerships to be effective, says Olapic Co-Founder, Pau Sabria.

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