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Instagram furthers ecommerce push with shoppable Stories, Explore

Originally published on Luxury Daily

As rumors swirl around Instagram working on a standalone shopping app, the platform is rolling out Shopping on Stories to a wider array of brands as well as testing a Shopping feature on its Explore hub. Olapic’s Pau Sabria weighs in, explaining that these features not only help Instagram optimize its functionality, but also provide brands with a superior experience and marketplace to promote and sell products.

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