Driven by the combined rise of mobile technology and the proliferation of social media, consumers want to be informed, entertained, and aligned with brands and organisations they feel represent their values.
Download our whitepaper to understand how other marketers think about and use earned content as a strategy to engage with customers in an authentic, meaningful way. In this asset you’ll find:
- Twelve tips and takeaways for user-generated content (UGC) success
- Opportunities that exist for retail brands to create and deploy a more holistic earned content strategy
- Industry research on marketers’ attitudes towards UGC and its implementation
- Strategies to analyse and curate an effective earned content campaign
This whitepaper was produced in partnership with InternetRetailing. Take a look at InternetRetailing’s whitepapers for further industry-led content: internetretailing.net/whitepapers