What is visual commerce? In essence it’s an extension of ‘what you see is what you get.’ If you see a photo of a model wearing a jacket then you know it has been photoshopped. If you see normal people wearing it then you know it is authentic, which drives sales. By tracking this using A/B testing, Olapic can add value by proving the impact of bringing ‘real’ content onto a brand’s site. It’s not news that humans are inherently visual. Now with a phone in every pocket we can all make beautiful images and share them.