Skip links

Machine Learning and Authenticity: The Key To Unlock Visual Commerce

What is visual commerce? In essence it’s an extension of ‘what you see is what you get.’ If you see a photo of a model wearing a jacket then you know it has been photoshopped. If you see normal people wearing it then you know it is authentic, which drives sales. By tracking this using A/B testing, Olapic can add value by proving the impact of bringing ‘real’ content onto a brand’s site. It’s not news that humans are inherently visual. Now with a phone in every pocket we can all make beautiful images and share them.

Read More

Did you miss our latest webinar on leveraging employee advocacy to drive engagement and sales?Watch now!