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New Study Looks At The Impact Of Influencers And Video On Consumer Decision Making [Infographic]

Originally published on Social Media Today

Influencer marketing is a key social media industry trend of the moment, but what makes it so effective, and how are consumers actually responding to influencer-generated content? Olapic commissioned a survey of more than 5,000 social media users worldwide to get their specific thoughts on trust, influencers, brand interactions on social, and what sways their purchasing decisions.