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Olapic Acquires Piqora To Strengthen Support For Pinterest Campaigns

New York City-based Olapic has acquired San Mateo, California-based Piqora along with assets that provide the ability to measure, analyze, and report on visual content performance; technology that allows consumers to make purchases on Instagram, and schedule content on Instagram and Pinterest. The terms of the deal were not disclosed.

Piqora’s strength resides in technology that supports Pinterest, which many call an image search engine that provides visual inspiration for campaigns. Olapic already had technology to support Instagram.

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