Early collaborative campaigns deliver impressive advertising results
NEW YORK, July 13, 2016 — Large consumer brands now have a turnkey solution that maximizes campaign budgets, performance, and learning, thanks to a partnership announced today between Olapic and SocialCode. SocialCode, a technology and insights company that provides tools and manages digital advertising for leading brands, and Olapic, an earned content engine for turning consumer-generated photos and videos into brand assets, have launched the solution for Fortune 500 brands and already are seeing positive results.
Olapic’s earned content platform enables brands to thrive in a customer-driven world in which consumers expect personalized advertising experiences that speak to their unique tastes, values, and needs. By securing permission for brands to use beautiful user-generated visual content, they gain assets for large-scale creative testing without heavy production costs. Brands can then pivot the dollars saved on creative production into larger media investments to ensure content is served to more of the right people. Olapic makes the selection process even simpler for brands with a predictive recommendation tool, Photorank™, which ranks the highest performing photos from Instagram or other social platforms by expected conversion rate and relevance.
Rights-approved creative assets from Olapic are delivered as a daily feed to SocialCode, whose experts and technology maximize campaign performance while surfacing creative insights. For example, SocialCode’s ad management technology can tag creative variations according to characteristics like subject matter, tone, or location, and then test them against key audience segments across platforms like Facebook, Instagram, Twitter, and Pinterest.
SocialCode then scales the top performing creative resulting in greater campaign performance and valuable audience learnings to inform all marketing. SocialCode has seen significantly higher rates of return on ad spend for advertisers by using user-generated content curated via Olapic compared to conventional creative.
“We now live in a mobile world defined by personalization, so marketers must rethink the way they develop and scale branded images and video,” said Laura O’Shaughnessy, co-founder and CEO of SocialCode. “Conventional mass-marketing methods are giving way to strategies rooted in sophisticated content testing and learning agendas. Our partnership with Olapic presents our clients with a powerful, cost-effective solution to further drive consumer awareness, action, and reach.”
“Consumer expectations of brand experiences are at an all time high and leading marketers need innovative solutions to feed the demand for impactful, authentic content across a myriad of channels, while keeping costs down,” said Pau Sabria, co-founder and CEO of Olapic. “Combining our platform’s ability to intelligently identify high-quality visual content and analyze its potential marketing value, with SocialCode’s expertise in strategically reaching expanded audiences, provides brand marketers with great flexibility and cost-savings.”
SocialCode is a technology and insights company that provides tools and manages digital advertising for leading brands. SocialCode decodes human needs to deliver actionable insights from consumer data on advertising platforms like Facebook®, Twitter, Instagram and Pinterest. SocialCode is the only major social marketing platform that combines automation with a strategic services group. That’s why marketers like AB InBev, Nestle, Capital One, Reckitt Benckiser, Macy’s and Visa trust SocialCode to know what to do now and what to do next. Visit SocialCode.com to learn more.
Olapic is the original earned content platform for consumer brands, fueling marketing programs across all channels with images and videos from real people, uniting engagement and conversion to create powerful branded experiences. An official member of Facebook Marketing Partner program, Instagram Partner program, and Pinterest Partners, Olapic’s proprietary technology curates consumer photos and videos from a range of social media sites and advises brands on which content is most effective in driving engagement and conversion. Olapic is headquartered in New York City with offices in California, Cordoba, Argentina, The United Kingdom, France and Germany. For more information on Olapic, visit www.olapic.com.