CONSUMERS SEEK CONTENT FROM THEIR PEERS TO DRIVE THEIR DECISIONS
Unilever, L’Oreal, and other CPG brands are incorporating visual User-Generated Content into their digital marketing strategies and seeing increased market share, record levels of engagement, and a powerful new kind of brand advocate. Here’s why…
Earned Content Drives Engagement for CPG Brands
71% of consumers seek out user-generated content before making a purchase.
53% of the all-important millenial demographic says UGC influences their product purchases.
32% of consumers say they’d be more likely to buy clothing if ads featured photos of real people wearing it.
Connect with those that love your brand
Earned content is a visual dialogue between you and your customers. It enables you to connect with legitimate brand advocates on a 1-1 level, and then use that content to drive brand loyalty and increase market share.
With 460 million photos a day shared across social channels, CPG brands are quickly developing digital content strategies to harness the “earned” content consumers have created about their brand.