Over 416 million people around the world use Pinterest to get inspired, try new things and make their plans happen. People use it to explore new possibilities and evaluate ideas, so they often come across new brands and products.
Harnessing authentic content and social proof as a part of your Pinterest marketing strategy can prove beneficial for long term results and will help you connect with audiences at every stage of their shopping journey. By leveraging user-generated content (UGC) to create high-converting pins and ads you can increase brand awareness, drive traffic to your product pages, build relationships with your consumers, boost engagement and sales.
Pinterest, MADE.COM and Olapic joined forces for an online webinar where we shared key insights, platform trends and best practices to adopting Pinterest and creating a full-funnel strategy that leverages authentic content from your consumers.
- Margot Chock (Integrations Program Manager, Strategic Partnerships, Pinterest)
- Yulia Aleksandrova (Global Social Media Manager, MADE.COM)
- Megan Kresinske (Marketing Director, Olapic)
Watch the recording of our ‘From discovery to decision: shortening the buyer’s journey with UGC on Pinterest’ webinar here: