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Unlocking growth in TikTok through authenticity and creativity | On-Demand Webinar

Over the last few years, TikTok has grown to become Gen Z’s favorite platform and it shows no signs of slowing down. With people staying at home during the COVID-19 pandemic, the short-form video app is attracting larger audiences in search of entertainment.

Thus, TikTok is quickly becoming a must-have for brands and it presents an enormous opportunity to advertisers.

For this webinar, we were joined by Ryan Byrnes, Partner Manager at TikTok, and we discussed how brands can leverage TikTok to really connect with new audiences and create communities built on the foundation of joy, creativity and authenticity. We also shared emerging trends, advertising options, best practices, and more.


  • Ryan Byrnes (Partner Manager, TikTok)
  • Ted Lattis (Senior Manager, Customer Success & Partnerships, Olapic)
  • Megan Kresinske (Marketing Director, Olapic)

Watch the recording of our ‘Unlocking growth in TikTok through authenticity and creativity’ webinar here: