Skip links


Company Type:


Summary of Company:

Salmon is renowned for high quality, on-time and on-budget project delivery with operations in UK, Europe, China, Asia-Pac and USA. We work with the world’s leading names in retail, wholesale and manufacturing. Major brands turn to us for our ability to define and implement winning strategies to deliver and support enterprise level solutions that enable multichannel business operations. We have an impressive track record of success, advising and supporting our customers to optimise and drive their business growth, through adoption of reliable and market-defining solutions and services, with a particular accent on innovation. Salmon clients include: Argos, Audi, DFS, GAME, Habitat, Halfords, Premier Farnell, Sainsbury’s, Selfridges and Ted Baker.

Partnership Overview:

Olapic is a valuable and respected Innovation Partner within the Salmon partnership ecosystem. Together we help our clients harness the power of user-generated content to drive onsite conversion, offsite customer acquisition, and brand engagement. DFS is a long-standing Salmon client and has over 44 years’ experience in designing, manufacturing and retailing upholstered furniture. DFS has become a leading and highly innovative online brand, who always seek to enhance the digital user journey and embrace new technologies in support of that goal. Salmon recently launched a new site that is modern, clean and, most importantly, inspirational; encouraging browsing by featuring fantastic imagery across the entire customer journey. DFS chose the Olapic platform to power #mydfs, a showcase of their happy customers’ refreshed living environments, incorporating real-life imagery into the DFS site and enhancing a lifestyle brand experience.



Case Study: Toys R Us
Case Study: DFS

Learn more about this partnership.