General
|Webinar: Building a Performance Video Strategy with BounceX
Watch our webinar replay to hear from BounceX and Olapic as we discuss how short-form video can connect the dots… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule.…
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|Olapic
|Product Update: Building Collaboration into Content in Motion
We’re happy to announce that Content in Motion has a new workflow to help users and their team… Read More
General
|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More
General
|Why Instagram @Mentions Are a Brand’s New Best Friend
Earlier this year, Instagram announced updates to its API and accelerated… Read More
General
|Retail
|Youth Marketing Summit Recap: The Future of Retail
In some ways, it feels like the future of retail has arrived. Shoppers today can… Read More
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|Beauty
|Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More
The Psychology of Following
Read our latest research report to understand the consumer behavior behind why people follow, listen to, and trust influencers in marketing.
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|How Video Ads Are Improving User Acquisition for Gaming
In recent years, the gaming industry has grown substantially. As it stands, global gaming revenue is expected to… Read More
General
|Olapic
|For Brands, Instagram’s @Mention Takes On Greater Importance
In recent months, issues of transparency, authenticity, and consumer privacy have been thrust into the spotlight. In Europe,… Read More
General
|Why GDPR Will Enable Better Relationships Between Brands and Consumers
The General Data Protection Regulation (GDPR) represents a foundational shift in the way that personal data privacy is… Read More
General
|Olapic
|Webinar: 3 Trends Redefining the Role of the Modern CMO
According to our recent report, where marketing leaders from six global brands were interviewed, modern CMOs will need to address… Read More