General
|Beauty
|Case Study: Aveda
Aveda, an Estee Lauder Company, is the leading botanical hair and skin care brand with professional authority. Inspired by Ayurveda,… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule.…
Read MoreTravel
|Case Study: Dubai Tourism
The Department of Tourism and Commerce Marketing (DTCM) is the principal authority for tourism in Dubai, committed to strengthening Dubai’s… Read More
Fashion
|Case Study: Brava Fabrics
Brava Fabrics is a Barcelona-based ecommerce company producing honest apparel with Mediterranean soul. Brava Fabrics offers printed shirts and accessories… Read More
General
|Case Study: L’Oreal Talent
L’Oréal is a powerhouse in the beauty industry, enabling self-expression through a set of high-quality products including makeup,… Read More
General
|How to Avoid Fraud in Influencer Marketing
Digital influencers have become highly relevant to consumers, occupying a space between peers and traditional celebrities by sharing… Read More
General
|Travel
|Case Study Video: Hostelworld
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating… Read More
The Psychology of Following
Read our latest research report to understand the consumer behavior behind why people follow, listen to, and trust influencers in marketing.
Download NowGeneral
|Webinar: Building a Performance Video Strategy with BounceX
Watch our webinar replay to hear from BounceX and Olapic as we discuss how short-form video can connect the dots… Read More
General
|Olapic
|Product Update: Building Collaboration into Content in Motion
We’re happy to announce that Content in Motion has a new workflow to help users and their team… Read More
General
|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More
General
|Why Instagram @Mentions Are a Brand’s New Best Friend
Earlier this year, Instagram announced updates to its API and accelerated… Read More