General
|Case Study: L’Oreal Talent
L’Oréal is a powerhouse in the beauty industry, enabling self-expression through a set of high-quality products including makeup,… Read More
General
|Playing with Fyre: Maintaining trust in the influencer age
You’ve likely heard of Fyre Festival, the failed luxury music experience founded by millennial entrepreneur Billy McFarland and Ja Rule.…
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|How to Avoid Fraud in Influencer Marketing
Digital influencers have become highly relevant to consumers, occupying a space between peers and traditional celebrities by sharing… Read More
General
|Travel
|Case Study Video: Hostelworld
Hostelworld, the world’s top online hostel-booking platform, went through a recent rebrand that included a transition to incorporating… Read More
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|Webinar: Building a Performance Video Strategy with BounceX
Watch our webinar replay to hear from BounceX and Olapic as we discuss how short-form video can connect the dots… Read More
General
|Olapic
|Product Update: Building Collaboration into Content in Motion
We’re happy to announce that Content in Motion has a new workflow to help users and their team… Read More
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|Why Short-Form Video Is Facebook’s Advertising Darling
Video content has always been critically important to a successful marketing strategy, used to entertain and engage audiences… Read More
The Psychology of Following
Read our latest research report to understand the consumer behavior behind why people follow, listen to, and trust influencers in marketing.
Download NowGeneral
|Why Instagram @Mentions Are a Brand’s New Best Friend
Earlier this year, Instagram announced updates to its API and accelerated… Read More
General
|Retail
|Youth Marketing Summit Recap: The Future of Retail
In some ways, it feels like the future of retail has arrived. Shoppers today can… Read More
General
|Beauty
|Strategy Guide: How Beauty Brands Can Build Better Customer Experiences
Beauty brands have undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram… Read More
General
|How Video Ads Are Improving User Acquisition for Gaming
In recent years, the gaming industry has grown substantially. As it stands, global gaming revenue is expected to… Read More