General
|Building Consumer Trust In a World Devoid of It
Trust is a foundational element in any relationship. This has always been true, but today, the concept has …
General
|Introducing the Creator Platform for Influencer Management
Olapic helped pioneer the earned content space, allowing brands to tap into user-generated content at scale. We recognized, …
Read MoreGeneral
|Beyond Authenticity: Winning consumer trust through co-creation, transparency and typography
Modern consumers have grown skeptical of brand messaging, and are largely rejecting advertising in favor of more honest, trustworthy sources …
Auto
|3 Ways Automotive Brands Can Activate Consumers’ Content
In 2016, automotive sales reached a new record, as consumers purchased 17.55 …
Beauty
|Lessons from WWD’s Digital Beauty Summit
Earlier this month we had the opportunity to attend WWD’s Digital Beauty Forum in New York City, where …
Travel
|8 Easy Tips to Earn Content from Travelers
The numbers are in and they’re impressive: travel in the United States is now a $ …
Olapic
|Perspectives: Introducing Olapic’s New Knowledge Center
Perspective: noun, per·spec·tive, \pər-ˈspek-tiv\: the capacity to view things in their true relations or relative importance. As leaders …
5 Visual Marketing Predictions
Pick up visual marketing tips to improve your strategy this year.
Download NowGeneral
|The Science of People: How Olapic Blends the Power of Humans & Tech
Olapic has helped create an industry based on connecting brands with their best user-generated content (UGC). Across the …
General
|3 Super-Sized Strategies for Football’s Biggest Weekend
Are you ready for some football? Super Bowl LI is scheduled for this weekend, featuring a …
General
|Retail
|Case Study: The Container Store
The Container Store is a leading specialty retailer of storage and organization products in the United States. The …
General
|Emerging Trends in UGC and Implications for Brands
According to Olapic’s Global Consumer Report, respondents trust user-generated content (UGC) 7 times more than brand-owned advertising. Watch our on-demand …