Olapic + Pinterest shop the look

Pinterest’s innovative tool, Shop the Look, enables the hundreds of millions of users on Pinterest to go from discovery to action and instantly purchase specific products they see in fashion and home Pins.

As Pinterest Marketing Partner, Olapic participated in the launch of Shop the Look and continues to help brands connect social content to commerce and interact with shoppers at all points of their purchase journey with relevant visual content. Shop the Look is another opportunity to help brands activate the abundance of lifestyle content already permissioned and tagged to product for purchase on Pinterest.

By integrating our technology, Olapic can seamlessly extend a brand’s curated photos to Pinterest for easy activation of Shop the Look, helping to drive more engagement and revenue from consumers. In fact, early tests have shown that users engage with Shop the Look Pins three to four times more than they do with Pins without the feature, save those Pins five times more, and drive exponential traffic to brands’ websites.

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