IKEA has unveiled a new Instagram account— not such a big deal, right? Well, there’s a catch: it’s an interactive catalog that “functions like a website,” but it’s built entirely on Instagram’s native features.
The account features photos of product displays from the company’s new PS collection. Tapping a photo (mobile only) reveals that each product is uniquely tagged. Click a tag, and you’re rerouted to that item’s dedicated Instagram account. This new and novel way to use Instagram for marketing sparked our curiosity and got us thinking about other interesting (and odd) ways the platform has been used.
A group of Kuwaiti farmers use the photo-sharing platform to sell sheep, which makes total sense given that Kuwait ranks 5th in sheep “consumption per head” (you can thank us later for this random fact). Apparently a lot of Kuwaitis use Instagram for visual commerce, and they’re not just selling sheep.
If you lived in or around New York City this Spring and had an Instagram account, you probably heard about this alcoholic frozen treat. The purchase and fulfillment process was convoluted and mysterious (not to mention completely unregulated), which added to its viral popularity: customers had to follow the private @phrosties handle, wait for approval, and text a number to arrange delivery from an unmarked van (seriously). Alas, as the Summer months crept in, the law finally caught up with this bootleg operation. There are rumors that the service has reemerged under a new handle, but we’ll leave it to you to separate delicious truth from fiction.
Comodo NYC encouraged diners to upload pictures of their food dishes to create an “Instagram menu.” Then other diners were able to consult the photos when ordering. It was clearly a hit. With $0 budget, the campaign generated 280+ million earned media impressions.
Leonardo DiCaprio has covered more ground in NYC than most people can dream of. Well, sort of. Joel Strong has been superimposing Leo’s face onto all manner of New Yorkers (and New York landmarks) since January. Call it crazy but there’s no sign of its popularity waning: the account has more than 90,000 followers.