What is authenticity? No question is more hotly debated or relevant today because marketers’ roles have evolved. Marketers have gone from being the town crier – announcing their wares – to listening and gathering customer input on their products and marketing. Today, brands are adapting to a new method of influence: Guiding consumers to buy instead of selling to them.
At Olapic, we are fortunate to help hundreds of the world’s leading brands find their authenticity, and spend time evaluating consumer preferences and behaviors to better serve our clients. Given our recent findings and observations, we put together a whitepaper highlighting five trends shaping the future of brand authenticity in the visual marketing space.