Whitepaper: Giving Beauty Brands a Makeover with Earned Content
Modern consumers are demanding more from brands than ever before. In order to succeed in reaching each individual consumer segment, these brands need exponentially more visual content to reflect the seemingly endless variety of their audiences. While this new normal of beauty presents an enormous challenge, it also offers a fantastic opportunity for brands to adapt to changing consumer needs as the US beauty industry is expected to grow from its present $62 billion in annual revenue to $69 billion by next year. Learn more about how earned content can help your brand evolve its beauty marketing experience to find success now and into the future.