Today, 70% of consumers lead their own shopping journey and become aware of products through means outside of retailer or brand communications, while only 30% find initial inspiration from a retailer or brand’s advertisement. Incorporating authentic, consumer content into your advertising is no longer an option, it’s imperative.
One of the most effective ways for a brand to promote its products is to utilize the power of consumers or influencers. According to our 2018 consumer trust research, 51% of respondents agreed user-generated content (UGC) is more trustworthy than brand content because it’s more relatable and over a third (34%) of respondents said they’ve discovered a new brand from an influencer’s post. Increase your customer lifetime value and empower the path to purchase with a brand advocate strategy. Tap into your pre-existing community and reward your brand loyalists as they help you increase brand awareness and deliver content that performs.
Another way to cut through the noise is with short-form video. Extend your marketing strategy and make sure you never miss an opportunity to connect with over 200 million people that use Instagram every day and to match their 2x increase in daily video consumption. 51% of brands are using video as part of their marketing strategy. Get the most of your budget and create at scale.
Through our platform, Olapic has helped:
- IKEA drive 27% higher reach on social media with UGC and see a 3.54 higher conversion rate when a user interacts with UGC. Watch the case study video.
- Weleda collect over 40k rights approved-images contributing to their branding efforts. Read the case study.
- Del Monte Foods, Inc. see a 50% decrease in CPM across Facebook & Instagram with short-form video ads. Read the case study.
- Freyja collect UGC for nearly 500 products, over 56% of their ecommerce inventory. Watch the case study video.