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Case Study: Crocs

Crocs, Inc. is a world leader in innovative casual footwear for men, women, and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world. Crocs has been an Olapic client since 2015.

The Challenge

With the launch of the brand’s largest global marketing campaign in the Spring of 2015, Crocs wanted to engage with their customers in a way that celebrated their iconic clog and the unique, fun-loving nature of the Crocs brand. With the introduction of the hashtag #FindYourFun, Crocs encouraged their customers (and still does today) to share images of themselves in their favorite clogs, flips, sandals and flats finding their fun. 

The Solution

Olapic enabled Crocs to streamline the collecting, curating, rights management, and showcasing of user-generated photos. This allowed Crocs to create the most compelling and engaging customer experiences across their digital marketing channels.

1,000

of images shared socially around the world using the hashtag #FindYourFun

1,000

products with associated UGC

Crocs saw an increase in the interaction rate of returning customers with the brands' product catalog on site.
The brand also saw an increase in conversion rate.

Olapic helped us further build upon the success of #FindYourFun, creating meaningful marketing interactions by showcasing the ways in which our consumers connect with our fun-loving brand.

Harvey Bierman

VP E-Commerce Technology and Operations, Crocs

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