Known for whimsical color names and “no chip” nail polish, essie is sold in over 250,000 salons worldwide. essie Canada partnered with Olapic in 2014 to engage their social audience on both their English and French language sites.
essie Canada wanted to bring followers from their large social presence back to their site, where they could use UGC to promote their seasonal colors. Adding to the challenge is that essie CA operates websites in both English & French.
essie CA launched with Olapic-powered UGC experiences on their homepage, gallery page, and individual product detail pages. The essie CA marketing team chooses the best content collected from the #essielove hashtag and it’s automatically syndicated to their French-language site.
40higher engagement rate with UGC photos than with brand photos that are shared on Facebook
38interaction rate from returning visitors
60of essie’s top Instagram photos were regrams of UGC.
19return visitor interaction rate