Freyja helps consumers shop for all things beauty from a wide array of brands and get inspiration from their online community. Freyja is part of Luxasia Group, the leading omnichannel partner for luxury beauty and lifestyle brands to reach Asia Pacific consumers.
Freyja came to Olapic for help collecting user-generated content at scale and deploying it across their website to build a community-driven shopping experience that connects content and commerce seamlessly.
In collecting and activating UGC, Freyja has gathered insights around how consumers want to shop for beauty products and essentially co-create the experience among a community of fellow consumers, brands and influencers. Freyja has built incentive and advocate programs within the community to both generate more UGC and transform customers into loyalists and advocates.
Solution was implemented by Codem, Inc.
3.93conversion rate from interactions
" Through the APIs that Olapic have provided to us - we're able to pull content in with rights and permissions secured - directly into our community. Olapic also provides us with moderation services that help us connect products from our catalog to content that is approved and verified - it helps makes things behind the scenes more seamless and easy for us as a business. "
General Manager, E-Commerce, APAC, Luxasia Singapore