Beauty
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Case Study: Kate Somerville

The name Kate Somerville is synonymous with healthy, glowing, beautiful skin. Kate Somerville has created a wide variety of high-quality, scientifically-tested skincare solutions that have been transforming the complexions of her celebrity clients and loyal users of her line for years. Kate Somerville has been a client since 2015 and became the first Unilever e-commerce brand to partner with Olapic.

The Challenge

Kate Somerville was looking for an efficient way to increase the volume of photos shared by their social community, as well as showcase these consumer photos on their website alongside their brand content.  They sought to do this in a way that both improved the online experience for its shoppers and increased conversions, while maintaining the sophisticated look and feel of the brand.

The Solution

In February 2016, Kate Somerville launched Olapic-powered galleries through their website, as well as featured content on product-detail pages.

7

increase in AOV when a user interacts and checks out vs. when only an impression is made

2

conversion rate increase when consumer engaged with UGC on-site

15.8

returning visitor interaction rate, which is 5% above the Olapic Beauty Vertical Benchmark

Olapic’s earned content platform has helped us enhance our consumers’ experience when they visit our website, creating long-lasting results, synonymous with the Kate Somerville brand.

Sarah Zylstra Skinner

Director of Digital Marketing, Kate Somerville

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