Case Study: Magnum Ice Cream

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Magnum Ice Cream partnered with Olapic to create Facebook Ads with user-generated content collected from the hashtag, #MagnumLDN being promoted at the brand’s pop-up “Pleasure Store” in London. The top performing photos were consumer-generated, performed better than brand creative, and reached 67% of the target audience compared to only brand creative which only reached 44%.

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