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Case Study: The Container Store

The Container Store is a leading specialty retailer of storage and organization products in the United States. The brand isn’t just selling empty boxes; their time-saving solutions allow them to provide customers the promise of an organized life. The Container Store has been an Olapic client since 2016.

The Challenge

The Container Store was interested in showcasing the unique ways in which customers utilize their products to simplify their lives. The Container Store initially launched their Olapic powered gallery on their website featuring incredible earned content from their customers. The brand wanted to gather even more user generated content and chose to launch its first contest.


The Solution

In conjunction with Olapic, The Container Store launched their #ContainYourselfContest from September to mid-October, incentivizing their fans with a reward. This was an opportunity for customers to show off their creative talent by taking their best photo or photos of how their Container Store products and solutions are helping them live a more organized life. Customers uploaded photos through social media and directly to the brand’s website using #containyourselfcontest for their chance to win one of two $500 store gift cards.

  • 200
    Photos Posted or Uploaded
  • 100
    of approved photos submitted were later featured in the #ContainYourselfContest gallery
  • 10K
    Additional unique impressions on gallery during length of the contest

" Olapic has enabled us to successfully showcase the innovative ways in which our customers are using our products to simplify their lives. We were really excited about the response to our #containyourselfcontest and can’t wait to do more! "

The Container Store

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