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Case Study: Wool and the Gang

Wool and the Gang is a unique knitted fashion experience that offers consumers the opportunity to buy knitting and crochet kits, that contain everything needed to make their own piece, or buy finished products that have been handcrafted by a “Gang” member in their homes. Anyone from anywhere in the world can subscribe to be part of the “Gang” and start knitting for the brand.

The Challenge

Wool and the Gang needed to easily identify everyone in their network of knitters, to celebrate their success and engage that community. They also wanted to improve ecommerce conversions by adding visual content to show how the finished knitwear would look.


The Solution

Wool and the Gang started collecting User-Generated Content through the hashtags #ShareYourKnits and #MadeUnique. Using Olapic’s PhotoRank™ technology they were able to automate the process of selecting the best photos to publish in a gallery on their website. Olapic also integrated with their product feed to add UGC to Product Detail Pages.

  • 24
    Higher Average Order Value From Visitors Who Interact With UGC
  • 2.6
    Conversion Rate Increase
  • 67
    Increase in UGC collected by using Olapic
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