70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online. Our global consumer report analyzes survey results for insights like:

• What, how, and why consumers create, discover, and engage with earned content
• Why UGC is seen as more trustworthy than other kinds of content
• What effect this has on sales and revenue.