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Consumer Trust: Usage & Attitudes Towards User-Generated Visual Content

70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online. Our global consumer report analyzes survey results for insights like:

  • What, how, and why consumers create, discover, and engage with earned content
  • Why UGC is seen as more trustworthy than other kinds of content
  • What effect this has on sales and revenue.
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