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Germany Online: An Etail 2018 Report

Continued technological and mobile disruption, combined with constantly shifting consumer preferences, have made the modern shopper’s journey more complex than ever before. For retailers in particular, creating connected experiences across all touchpoints including digital and in-store has become quite a challenge.

To understand the unique issues facing retail brands in Germany, Olapic commissioned this study from Worldwide Business Research, surveying marketing leaders operating in the region. Read our whitepaper to see the full set of findings including where respondents are in the process of utilising data effectively, tracking revenue from mobile devices, and operating a truly omnichannel experience.

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