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How to build a successful Pinterest marketing strategy with Olapic.

Over 416 million people around the world use Pinterest to get inspired, try new things, and make their plans happen — from finding make-up inspiration to figuring out what to wear or how to decorate their homes. Since people use it to discover new possibilities and evaluate ideas, they are open to hearing about brands and products.

With the right tools and strategy, Pinterest can become a game-changer for your business: you can build a strong community that engages with your content, drive brand awareness, improve click-through rate, and increase sales. Keep reading to learn how!

Creating inspiring content.

Pinterest gives you the possibility to extend your brand’s experience into its platform. If your audience finds your content valuable and relatable there is a higher chance for them to save it on their own boards and share it. If they don’t, they will ignore it.

User-generated content offers a solution to this underlying marketing problem with tremendous opportunities for successful pinning. It’s the most trustworthy, reliable, and authentic form of content. It shows how your products look in real life and provides social proof!

With Olapic’s API Integration with Pinterest, you’ll get a unique opportunity to grow your business and build a stronger presence in Pinterest to improve consumers’ experience and gain trust.

Olapic can help you optimize your earned and owned visual content across Pinterest by providing you with the tools you need to easily create Pinterest content, and account support to help you understand your pins’ performance.

Olapic’s Pinterest Pin Publishing is an in-platform tool that allows you to push user-generated content (UGC), influencer-generated content (IGC), and brand assets in the form of Pins to Pinterest organically, either in single or bulk form. It’s free to all User-Generated Content solution clients.

416M
people use Pinterest to get inspired.
90%
of weekly users say they use the platform to make purchase decisions.
66%
buy something after seeing a brand’s pins.

On the other hand, Pinterest Catalog Automation is an add-on service that creates a stream of the freshest content automatically to selected boards, getting a continuous influx of high-quality and rights-approved pins

On top of that, Pinterest Catalog Automation allows the shared media to carry information to link your products to your e-commerce, such as product link, price, name, and description. This way you can drive traffic to your online store, converting users into paying customers and retaining them post-purchase.

Video Pins

Video Pins.

Video is continuing to grow in popularity and importance and Video Pins are no exception. They’re engaging, memorable, and consumers like them because they’re entertaining and easy to digest. From authentic storytelling and product demos to tutorials and recipes, the options are limitless.

Here are some quick tips from our Short-Form Video team to produce the best-performing video Pins:

    • Recommended Duration: For Ads 6-15 seconds, organic posts above 4 seconds.
    • Start strong and make it actionable. Give tips for DIY or improvements.
    • Highlight your product or service, and its best features.
    • Use bright, impactful imagery.
    • Pinterest is the perfect platform to give inspiration.
    • Feature authentic content your audience can connect with. 
    • Show, don’t tell. How-to videos and product demonstrations work especially well.

With Olapic’s Short-Form Video Solution you can produce thumb-stopping, high-impact, engaging videos. Our amazing team of creatives and video professionals will help you imagine, design, and create astonishing videos that you can leverage to reinforce your message and reach audiences that may be less accessible in other formats. Our video offerings include custom animations, on-brand templates, and UGC2Video.

Video Pins

Pinterest Ads.

Pinterest’s success can be seen not only in its popularity among consumers, but also in its ability to help brands connect with them across the entire customer journey -from awareness to purchase. Its ads have earned a good name among users considering their impact and variety, as they help you, in their own words, “reach people when they’re actively looking for new products and ideas.”

2M
Pinners save shopping Pins on Boards daily.
78%
of Pinners consider content from brands on Pinterest useful.
77%
have found a new product or brand.

In the Pinterest Ads Manager, you can create, edit, and manage your Pinterest campaigns. Depending on the format you’re interested in, the type of bid and placements available. 

Here are some of the ads formats:

    • Standard: Showcase your products and content in a simple vertical or square image format.
    • Video: Capture attention and tell a strong story with our visually engaging video format.
    • Shopping: With the recently added “Shop” section, brands can upload their entire product catalog to Pinterest, and products are then displayed under a “Shop” tab on the brand’s homepage. With this ad format you can boost distribution by quickly converting all your product Pins into ads.
    • Carousel: Bring another layer of depth by letting people swipe through multiple images in a single ad.
    • Collections: Display your products in action with a hybrid format that mixes lifestyle imagery with featured products.

Focus your strategy.

Optimize your account and focus your Pinterest strategy so your Pins are as easy to discover as possible!

Use boards to connect: Boards are basically folders for your pins. By curating and saving your Pins to boards, you’re creating a valuable catalog of content for your followers to discover.

Optimize your pins for SEO: If your Pinterest content isn’t optimized for Pinners’ searches, you may be missing out. Keywords are building blocks for search engine optimization and using the right ones on Pinterest will help your content reach the right audience.

Pin regularly: Thanks to the Pinterest algorithm, more recent Pins are more likely to be surfaced above older ones in a search result. With this in mind, it’s a good idea to regularly publish new Pins to increase your traffic and show visitors that you’re still active on Pinterest.

Pin, analyze, and improve: All your efforts on Pinterest can be improved by paying close attention to your Pinterest Analytics. Stay on top of audience insights and you’ll be able to plan and improve your work.

Let’s get started!

Pinterest is one of the more versatile, affordable, and impactful marketing tools for businesses that are looking to convert more leads, drive traffic to their websites, and increase brand awareness to use. Let’s start Pinning!

Feel free to get in touch with our team if you want to know more about our solutions, tools, and features.