Holiday shopping isn’t what it used to be, in large part due to the surge in online retail and smartphone use. With phones in hand at all times, consumers now expect that brands will make it easier for them to discover, interact with and purchase the products or services they are interested in. On Cyber Monday in the US, phones accounted for 47 percent of traffic to online stores and 36 percent of sales, totaling a record-breaking $2.2 billion, according to Adobe analytics data.
All of this is good news for marketers, especially those who are still planning their holiday strategy and December push. The instantaneous nature of mobile means that campaigns can be created, launched, and start generating results almost immediately. Read our whitepaper to learn how to produce customizable, engaging short-form video to drive holiday sales.