Even before 2020’s pandemic, brands were facing tremendous challenges as traditional mass marketing methods were losing efficiency when trying to reach their audiences. What was considered a safe bet in the past, now it seemed to fail to capture customers’ attention.
However, with the technical evolution of automation, artificial intelligence, and real-time analytics, marketers can take advantage of data to deliver prospects the most relevant message at the ideal time, creating a more relevant and relatable experience for customers.
Personalized Marketing is the ultimate form of targeted marketing. By identifying unique customer traits -interests, shopping preferences, purchase history- you can craft personalized experiences to help build stronger and more personal relationships with your customers.
Good personalized marketing makes for happier customers, increases brand loyalty, and improves profits. When done right, both brands and customers win.
of millennials are frustrated with brands sending irrelevant emails – SmarterHQ.
of U.S. consumers find marketing personalization very or somewhat appealing – Statista.
of frequent shoppers only shop with brands that personalize the experience – SmarterHQ.
Getting to know your customers.
The only way to get your target audience to notice and engage with your brand is to understand what resonates with them and deliver. User-generated content, for instance, can help you improve your marketing strategy by analyzing the type of content that your users are sharing via their personal accounts. Through this, you will be able to create and repurpose marketing materials that truly strike a chord with your audience.
But to analyze and develop an effective personalized marketing strategy, companies need to have the staff and time to do it. In parallel to our advanced AI curation technology, Olapic’s Strategic Moderation service has the knowledge and expertise to help you analyze what’s working with your brand in order to optimize your content strategy and reach your goals in multiple scenarios.
“UGC is very useful to get to know your audience. Consumers are the most important aspect of your business and getting under their skin is the best way to engage, inspire, and connect in meaningful and valuable ways.”
VP Service Delivery & Strategy, Olapic
Delivering a meaningful customer experience with UGC.
UGC doesn’t only paint a clearer picture of who, when, and where your customers are, it also helps broaden your reach when you repurpose it in a multi-channel strategy. Consumers respond to implicit messaging while over irrelevant product-focused brand messages are filtered out. By creating stories and experiences through UGC, marketers are adding appeal and emotional impact into their campaigns in order to increase the relevance and engagement factor for their audience.
There’s never been a better time to start using user-generated content (UGC) to engage your customers and build trust with them. It fosters authentic and transparent relationships between a brand and its consumers.
Create customer relationships.
Overall, UGC has become one of the most successful tactics within the marketing world to facilitate personalization and increase consumer engagement. Through compelling personal stories and user experiences, you can tap into the whole customer journey resulting in positive brand associations that lead to traffic and sales. Customers are also increasingly looking to social media for recommendations and feedback prior to making a purchase, and therefore user-generated content campaigns provide that authentic touch that manufactured brand messages can’t.