Traditionally, luxury brands have found success by projecting a highly cultivated brand identity. But, disruptive technologies and new consumer habits are changing the methods by which luxury brands traditionally engage with their customers.
Consequently, luxury brands are reconsidering their strategies and discovering the benefits of engaging with customers in more collaborative ways.
According to our recent research with WBR Digital, through a survey from the 2016 Luxury Interactive Conference, 80% of luxury brands will utilize user-generated content this year.
To pick up more insights and trends around the adoption of user-generated content in the luxury industry, read our report.