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The Indispensable Guide to UGC Rights Management – EMEA Edition
The Indispensable Guide To UGC Rights Management was created to help marketers like you master the best practices that will mitigate the risks of incorporating UGC into your marketing strategy, and let you focus on maximising the rewards.
The so-called “selfie revolution” is real and part of the most compelling trend in marketing — user-generated content or UGC.
The UGC boom presents a slew of exciting opportunities for marketers; however, it also raises some challenges related to photo usage—namely, getting permission to use those photos and managing UGC rights.
This version of the Rights Management Guide, includes the compliance of image rights within the European Union, referencing the relevance of Intellectual Property and Data Protection laws including the GDPR.